My little writings on internet marketing
The current growth of search engine marketing is also overwhelming traditional advertising and other internet marketing tools. A significant increase in the number of websites was noticed in the mid to late 90s because of the boom in Ecommerce and in the late 90s search engine marketing originated. During this period search engines started their services to make the access of information easier for the internet users. The keenness of people of using search engines as a tool for finding information motivated the search engines to develop their business models to finance their services. These business models were developed to finance their services like Open text in 1996 offered pay per click program.