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Although you may still adopt a personal tone if you wish, remember that other people who may not readily understand your tone or your delivery may read your blog. Blogging was originally used as a way for people to get their thoughts out on the Internet regardless of how trivial or insignificant they may seem to be. While such everyday occurrences may be significant to you, not everyone in your audience will feel the same way. You may therefore want to start blogging about more things that would be interesting to your readers, instead of merely blogging about what you had for lunch! You should strive to write from a position of authority. You will greatly increase the chances of your blog's success if the subject that you are writing about is something that you are passionate about or at least have some degree of familiarity in.