Lawyer website design, the basic primer
White hat Seo conforms to the search engines guidelines and involves no deception. White hat SEOs follow all the rules set up by the search engine. On the other hand, a black hat SEO tends to use methods not approved by the search engine such as giving a different page. A black hat SEO, on the other hand, uses methods that the search engine does not approve of. Because white hat SEOs follow the guidelines set by the search engine, the white hat SEO tends to produce lasting results but black hat SEOs do not follow the guidelines and they expect to be caught and banned because of their deception.