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All that is required by the affiliate is to display the seller's ad on his web site. Cost per click requires an additional step. In this the customer should not only see the ad but should click on it and visit the advertiser's site. In the cost per sale method the affiliate has to do more than refer a customer to a publisher He has to convert the visit into a sale before he can receive compensation So the affiliate has to ensure that he sends those customers who have shown a genuine interest in the product and are most likely to buy it The type of affiliate marketing software that you want to buy will depend on the type of affiliate marketing you are going to do and the compensation method You may require more than one affiliate marketing software to keep track of your sales and your revenues sub letting by affiliate marketers is a common practice to drive maximum traffic for a seller. Affiliate marketers may be providing services to a number of sellers in an industry.