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Also doubling in population by 1838, Rochester earned distinction as the first American boomtown. As the wheat producing industry moved further west during the nineteenth century, Rochester ny soon was referred to as the Flower City in reference to the numerous nurseries that grew up around the city. The region saw its own Industrial Revolution after the Civil War. It was during this era that the Eastman Kodak Company and Bausch and Lomb were founded. The Gannett newspaper company and Western Union were also founded in Rochester NY.