Discount car insurance from the beginning
Although GM was already in some financial trouble, the crises in the credit industry and downturn in the economy dealt it an even bigger blow. In addition, consumers are now more reluctant to jump into auto loans, financing and new car purchases. While GM hopes to receive the federal bridge loan, it is also taking steps to encourage consumers to purchase their cars. It is currently broadening their employee discount program, as well as giving rebates for new car buyers. One program even allows dealers and current and retired employees to offer employee discounts to friends and family.