A place where I write on turnkey online business opportunities
Cost per click requires an additional step. In this the customer should not only see the ad but should click on it and visit the advertiser's site. In the cost per sale method the affiliate has to do more than refer a customer to a publisher only after a customer makes a purchase through referrals by an affiliate does the affiliate gets paid. So the affiliate has to ensure that he sends those customers who have shown a genuine interest in the product and are most likely to buy it the type of affiliate marketing strategy and the method of compensation will determine the type of affiliate marketing software need. You may require more than one affiliate marketing software to keep track of your sales and your revenues Some affiliate marketers have sub affiliate marketers which makes the entire setup quite complex.